Image showing happy couple, professional women

More time for what you love doing.

Transform how your family collaborates and reclaim up to 10 hours per week.

Short activities, crafted to create change for families.

Unlike generic to-do lists or household chore apps, Persist provides a guided, psychology-driven approach to uncovering invisible labor and creating lasting equity.

  • Find your starting point

  • Take a journey

  • Stay in balance

See how it works

It’s time for a change…

Household labor takes up a lot of time.

On average, household labor accounts for 125 minutes per day.

This work often falls on primary caregivers, even in dual-income households.

Mothers are twice as likely as fathers to spend an extra 5 hours/day on domestic labor.

There has to be a better way.

Households who embrace a more collaborative approach, express increased relationship satisfaction.

Persist fosters fairness and teamwork at home; unlocking TIME for your employees.

For employers

We’re on a mission; experts approve.

  • “Persist will revolutionize the way your household functions. You need this.”

    Laura Danger

  • “Persist is PERFECT for my neurodivergent household. I recommend this tool to so many clients as well!”

    Crystal Britt

  • “I’m excited to point you to a resource that helps you quantify mental load!"

    Zach Watson

Our story