Running a Home Shouldn’t Run You Into The Ground

Persist is the first Household Operating System designed to lighten the mental load, make invisible labor visible, and help families reclaim their time, energy, and clarity.

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More Than 4000+ Families Transformed

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The Calendar Looks Fine. But You’re Still Exhausted.

The problem isn’t your planning.
It’s that most of the work it takes to run a home never makes it onto the calendar.
It’s in your head. On your shoulders. And entirely unsustainable.

Persist surfaces the invisible labor and builds a better system to carry it.

What You Can Do With Persist

Understand Your Real Load

Take the CareLoad Assessment inside the app to see what’s weighing you down.
Share the Load, Not the To-Do’s

Shift daily tasks and the decision-making behind them.
Chat with Tali

Your personal guide is judgement-free. Full of support, suggestions, and next steps.
Track the Progress

From resentment fading to forming new habits, Persist shows you what is shifting.

How it works

Designed for Families Trying to Share the Load and Still Feeling the Weight

Whether you’re carrying the weight or just realizing it’s uneven, Persist gives you a way forward without blame, shame, or perfection.

We meet you where you are.
You don’t need to fix everything.
You just need a system that starts shifting things - today!

Meet our experts

Laura Danger

DOMESTIC LABOR DECODER & EDUCATOR
Licensed educator, certified coach, author, and creator with over 13 years of experience teaching and facilitating. Her work centers on aiding adults in managing the complexities of domestic labor, care work, and systemic issues affecting close relationships.
Lori Sugarman-Li

AUTHOR, HOME EQUITY FOR THE WHOLE FAMILY
A coach, author of "Our Home," and speaker focused on inspiring meaningful family discussions about mutual care and shared spaces. Through her work, she aims to foster understanding and collaboration within families.
Crystal Britt

COACH WHO IS “ADULTING WHILE NEURODIVERGENT”
A licensed clinical social worker, therapist, and educator providing real talk and resources for late-diagnosed neurodivergent adults. As a late-diagnosed AuDHD adult herself, Crystal helps others reclaim their identity, manage mental loads, and build fulfilling lives.
Christy Lowry

HALF OF “THE PARENTS TABLE”
A Certified Fair Play Facilitator and Parental Transition Coach, empowering couples to navigate early parenthood with mindfulness, grief support, and practical systems, fostering stronger relationships, balanced lives, and intentional transitions.
Will Lowry

SECOND HALF OF “THE PARENTS TABLE”
Working alongside his wife Christy to help families to design their unique parenting journey. With experience and empathy, he helps couples balance life as parents, professionals, and partners with intention and purpose.
Zach Watson

RECOVERING MAN CHILD TURNED INVISIBLE LABOR COACH
Coaching and educating men on invisible labor, mental load, and emotional labor - using relatable stories and practical insights to help foster healthier, more balanced relationships with less hidden resentment.
Dr. Amy Beacom

PIONEERING PARENTAL LEAVE LEADERSHIP EXPERT
Founder of the Center for Parental Leave Leadership, and a pioneer in parental leave coaching and consulting. Dr. Amy uses her decades of expertise in executive leadership and organizational psychology, to empower working parents and organizations to navigate the parental leave transition with evidence-based tools, training, and strategies.
Brian Page

PERSONAL FINANCE EDUCATOR FOR COUPLES
Founder of Modern Husbands, and a nationally recognized financial educator dedicated to helping couples manage money and home life as a team. With award-winning expertise and leadership roles in financial education, Brian empowers families to create balanced, financially secure, and harmonious lives.
John Badalament

RELATIONSHIP & FATHERHOOD COACH
Helps individuals, couples, and especially men strengthen relationships, navigate fatherhood, and rebalance domestic life using the Fair Play Method and practical, equity-focused coaching tools.