Sharing a Life Isn’t the Same as Sharing a Calendar.
Calendars track what’s visible. Persist makes the invisible load clear so you don’t have to carry it all.
No credit card. Get started in 3 minutes.
Even the best tools can’t touch the invisible layer.
You can be great at staying organized and still feel overwhelmed. That’s because the hardest part isn’t the tasks themselves it’s the invisible decisions, planning, and emotional load behind them.
“I forget all of the things I do because I just do them”
Not a better to-do list. A better way to live.
Make It Visible
Turn the invisible labor into shared understanding. Finally see the full scope of what keeps your household running.
Talk it Through
Guided conversations help you align on standards, priorities, and what quality really means to your family.
Feel the Shift
Move from resentment to appreciation. From chaos to collaboration. Build the supportive partnership you both deserve.
The proven path to less stress and more balance.
Persist guides you through the Shift Method:
Stop what no longer serves you
Shape your standards and priorities together
Share the load in a way that lasts
“Not once in his life had he thought about baseboards… we agreed we don’t want to raise sons who never think about baseboards.”
You can’t share the load until you can see it.
Your CareLoad is the mental, emotional, and logistical work that keeps life moving, most of which never makes it onto a list. Persist helps you measure it, talk about it, and shift it.
Move towards connection and collaboration.
Start on your own, then bring your partner in when you’re ready. With Persist Premium, you can:
Share your CareLoad results side by side
Align on priorities and standards
Build real teamwork instead of quiet resentment
Meet our experts
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Laura Danger
DOMESTIC LABOR DECODER & EDUCATOR
Licensed educator, certified coach, author, and creator with over 13 years of experience teaching and facilitating. Her work centers on aiding adults in managing the complexities of domestic labor, care work, and systemic issues affecting close relationships.
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Lori Sugarman-Li
AUTHOR, HOME EQUITY FOR THE WHOLE FAMILY
A coach, author of "Our Home," and speaker focused on inspiring meaningful family discussions about mutual care and shared spaces. Through her work, she aims to foster understanding and collaboration within families.
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Crystal Britt
COACH WHO IS “ADULTING WHILE NEURODIVERGENT”
A licensed clinical social worker, therapist, and educator providing real talk and resources for late-diagnosed neurodivergent adults. As a late-diagnosed AuDHD adult herself, Crystal helps others reclaim their identity, manage mental loads, and build fulfilling lives.
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Christy Lowry
HALF OF “THE PARENTS TABLE”
A Certified Fair Play Facilitator and Parental Transition Coach, empowering couples to navigate early parenthood with mindfulness, grief support, and practical systems, fostering stronger relationships, balanced lives, and intentional transitions.
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Will Lowry
SECOND HALF OF “THE PARENTS TABLE”
Working alongside his wife Christy to help families to design their unique parenting journey. With experience and empathy, he helps couples balance life as parents, professionals, and partners with intention and purpose.
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Zach Watson
RECOVERING MAN CHILD TURNED INVISIBLE LABOR COACH
Coaching and educating men on invisible labor, mental load, and emotional labor - using relatable stories and practical insights to help foster healthier, more balanced relationships with less hidden resentment.
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Dr. Amy Beacom
PIONEERING PARENTAL LEAVE LEADERSHIP EXPERT
Founder of the Center for Parental Leave Leadership, and a pioneer in parental leave coaching and consulting. Dr. Amy uses her decades of expertise in executive leadership and organizational psychology, to empower working parents and organizations to navigate the parental leave transition with evidence-based tools, training, and strategies.
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Brian Page
PERSONAL FINANCE EDUCATOR FOR COUPLES
Founder of Modern Husbands, and a nationally recognized financial educator dedicated to helping couples manage money and home life as a team. With award-winning expertise and leadership roles in financial education, Brian empowers families to create balanced, financially secure, and harmonious lives.
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John Badalament
RELATIONSHIP & FATHERHOOD COACH
Helps individuals, couples, and especially men strengthen relationships, navigate fatherhood, and rebalance domestic life using the Fair Play Method and practical, equity-focused coaching tools.
FAQs
Want more?
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Persist helps you make the invisible load visible so you can share it more fairly. It’s not a to-do list or a calendar. It’s a guide that helps households see what’s really weighing them down and start shifting it together.
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It’s a quick, free sample tool that shows you how the mental, emotional, and logistical work in your home is distributed. You’ll want to upgrade to Persist Premium to see the full picture of where your energy is going and what small shifts could bring big relief.
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No. You’ll get valuable insights on your own, but inviting your partner helps you get aligned and see the full picture of your household load.
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The CareLoad Assessment is free. To keep and customize your results, invite your partner, pin priorities, and unlock guided tools, purchase Persist for a one-time $49 (no subscription).
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Calendars and lists track tasks. Persist helps you shift what’s behind them. The decisions, planning, and emotional labor that keep everything running.
You’ve tried calendars. Now try a better way.
Start free today. Then get clarity, alignment, and the relief of knowing you’re not carrying this alone with Persist Premium.
No credit card required. No commitments.