Sharing a Life Isn’t the Same as Sharing the Load.
Calendars and lists track what’s visible. Persist reveals what’s not, so you can carry it together.
Even the best tools can’t touch what’s invisible.
The hardest part isn’t managing the tasks themselves it’s the invisible decisions, planning, and emotional load behind them.
We call it your CareLoad—the untracked system that decides how much you do, how it feels, and who's carrying more than their share.
Persist isn’t one more thing to juggle.
See the Full Picture
Make invisible work visible and understand the complete scope of what keeps your household running.
Make a Plan
With your load mapped out, understand patterns you’ve never noticed, and determine the ones that are working for you (and the ones that are not).
Talk it Through
Use your insights and guided prompts to have clearer conversations that align on standards, priorities, and what really matters to your family.
Feel the Shift
Make changes that work for you—with or without a partner. Build the supportive partnership you both deserve.
Reduce your mental load in time for the holidays
The Holiday Reset is a 4-week experience designed to help you:
Align on what a good holiday season will look and feel like
See and appreciate all the invisible work it takes to get there
Divide and share that work in a way that makes sense for your home
Reconnect and build a new system that supports you through the season and beyond
What changes when you use Persist
Persist’s CareQuest is your personalized guide to:
Stop what no longer serves you
Shape your standards and priorities together
Share the load in a way that lasts
Why Persist Exists
We're a small, female-founded team, trying to help ease the mental load by making it more visible, fair, and appreciated.
Visibility First
We believe you can't change what you can't see. Our first goal is always to make the invisible visible.
No Blame, No Shame
This isn't about who's doing more or less. It's about understanding it all and making it work better for everyone.
Small Shifts, Big Impact
We don't believe in overnight transformations. Real change comes from small, sustainable shifts over time.
Meet our experts
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Laura Danger
DOMESTIC LABOR DECODER & EDUCATOR
Licensed educator, certified coach, author, and creator with over 13 years of experience teaching and facilitating. Her work centers on aiding adults in managing the complexities of domestic labor, care work, and systemic issues affecting close relationships.
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Lori Sugarman-Li
AUTHOR, HOME EQUITY FOR THE WHOLE FAMILY
A coach, author of "Our Home," and speaker focused on inspiring meaningful family discussions about mutual care and shared spaces. Through her work, she aims to foster understanding and collaboration within families.
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Crystal Britt
COACH WHO IS “ADULTING WHILE NEURODIVERGENT”
A licensed clinical social worker, therapist, and educator providing real talk and resources for late-diagnosed neurodivergent adults. As a late-diagnosed AuDHD adult herself, Crystal helps others reclaim their identity, manage mental loads, and build fulfilling lives.
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Christy Lowry
HALF OF “THE PARENTS TABLE”
A Certified Fair Play Facilitator and Parental Transition Coach, empowering couples to navigate early parenthood with mindfulness, grief support, and practical systems, fostering stronger relationships, balanced lives, and intentional transitions.
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Will Lowry
SECOND HALF OF “THE PARENTS TABLE”
Working alongside his wife Christy to help families to design their unique parenting journey. With experience and empathy, he helps couples balance life as parents, professionals, and partners with intention and purpose.
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Zach Watson
RECOVERING MAN CHILD TURNED INVISIBLE LABOR COACH
Coaching and educating men on invisible labor, mental load, and emotional labor - using relatable stories and practical insights to help foster healthier, more balanced relationships with less hidden resentment.
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Dr. Amy Beacom
PIONEERING PARENTAL LEAVE LEADERSHIP EXPERT
Founder of the Center for Parental Leave Leadership, and a pioneer in parental leave coaching and consulting. Dr. Amy uses her decades of expertise in executive leadership and organizational psychology, to empower working parents and organizations to navigate the parental leave transition with evidence-based tools, training, and strategies.
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Brian Page
PERSONAL FINANCE EDUCATOR FOR COUPLES
Founder of Modern Husbands, and a nationally recognized financial educator dedicated to helping couples manage money and home life as a team. With award-winning expertise and leadership roles in financial education, Brian empowers families to create balanced, financially secure, and harmonious lives.
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John Badalament
RELATIONSHIP & FATHERHOOD COACH
Helps individuals, couples, and especially men strengthen relationships, navigate fatherhood, and rebalance domestic life using the Fair Play Method and practical, equity-focused coaching tools.
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Persist helps you make the invisible load visible so you can share it more fairly. It’s not a to-do list or a calendar. It’s a guide that helps households see what’s really weighing them down and start shifting it together.
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It’s a quick, free sample tool that shows you how the mental, emotional, and logistical work in your home is distributed. You’ll want to upgrade to Persist Premium to see the full picture of where your energy is going and what small shifts could bring big relief.
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No. You’ll get valuable insights on your own, but inviting your partner helps you get aligned and see the full picture of your household load.
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The CareLoad Assessment is free. To keep and customize your results, invite your partner, pin priorities, and unlock guided tools, purchase Persist Premium for a one-time $49 (no subscription).
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Calendars and lists track tasks. Persist helps you shift what’s behind them. The decisions, planning, and emotional labor that keep everything running.
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Persist is a web-based app, which means you can access it from any browser, on any device. No need to download anything.
FAQs
Want more?
You’ve tried calendars. Now try a better way.
Start free today. Then get clarity, alignment, and the relief of knowing you’re not carrying this alone with Persist Premium.
No credit card required. No commitments.