Sharing a Life Isn’t the Same as Sharing the Load.
Calendars and lists track what’s visible. Persist reveals what’s not, so you can carry it together.
Even the best tools can’t touch what’s invisible.
The hardest part isn’t managing the tasks themselves it’s the invisible decisions, planning, and emotional load behind them.
We call it your CareLoad—the untracked system that decides how much you do, how it feels, and who's carrying more than their share.
Persist isn’t one more thing to juggle.
See the Full Picture
Make invisible work visible and understand the complete scope of what keeps your household running.
Make a Plan
With your load mapped out, understand patterns you’ve never noticed, and determine the ones that are working for you (and the ones that are not).
Talk it Through
Use your insights and guided prompts to have clearer conversations that align on standards, priorities, and what really matters to your family.
Feel the Shift
Make changes that work for you—with or without a partner. Build the supportive partnership you both deserve.
Reduce your mental load in time for the holidays
The Holiday Reset is a 4-week experience designed to help you:
Align on what a good holiday season will look and feel like
See and appreciate all the invisible work it takes to get there
Divide and share that work in a way that makes sense for your home
Reconnect and build a new system that supports you through the season and beyond
What changes when you use Persist
Persist’s CareQuest is your personalized guide to:
Stop what no longer serves you
Shape your standards and priorities together
Share the load in a way that lasts
Why Persist Exists
We're a small, female-founded team, trying to help ease the mental load by making it more visible, fair, and appreciated.
Visibility First
We believe you can't change what you can't see. Our first goal is always to make the invisible visible.
No Blame, No Shame
This isn't about who's doing more or less. It's about understanding it all and making it work better for everyone.
Small Shifts, Big Impact
We don't believe in overnight transformations. Real change comes from small, sustainable shifts over time.
Meet our experts
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Persist helps you make the invisible load visible so you can share it more fairly. It’s not a to-do list or a calendar. It’s a guide that helps households see what’s really weighing them down and start shifting it together.
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It’s a quick, free sample tool that shows you how the mental, emotional, and logistical work in your home is distributed. You’ll want to upgrade to Persist Premium to see the full picture of where your energy is going and what small shifts could bring big relief.
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No. You’ll get valuable insights on your own, but inviting your partner helps you get aligned and see the full picture of your household load.
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The CareLoad Assessment is free. To keep and customize your results, invite your partner, pin priorities, and unlock guided tools, purchase Persist Premium for a one-time $49 (no subscription).
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Calendars and lists track tasks. Persist helps you shift what’s behind them. The decisions, planning, and emotional labor that keep everything running.
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Persist is a web-based app, which means you can access it from any browser, on any device. No need to download anything.
FAQs
Want more?
You’ve tried calendars. Now try a better way.
Start free today. Then get clarity, alignment, and the relief of knowing you’re not carrying this alone with Persist Premium.
No credit card required. No commitments.