Not a Better To-Do List. A Better Way To Live.

Persist is the Household Operating System for modern families. Designed to surface the invisible work, share the load, and get you time, energy, and sanity back.

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You’re not overwhelmed because you’re unorganized.

You’re overwhelmed because you’re running a household with no real system.

It’s sheer willpower, mental checklists, and maybe even a shared calendar.

Calendars track what’s happening.

Persist captures what makes it happen.

We call that CareLoad.

The invisible labor behind every decision, every plan, every moment of harmony or chaos.

Take the CareLoad Assessment

It starts with visibility. Then everything shifts.

Here’s what Persist helps you do:

Uncover the real labor

See the tasks, triggers, and energy drains you’ve been silently carrying.

Align with your people

From partner prompts to village coordination, we help you share the load.

Automate what you can

Persist connects you to expert-vetted support and tools that actually lighten your load.

Track the real change

Whether it’s a mindset shift or a partner stepping up, we make progress visible.

We’re not another checklist app.

We’re a guided, AI-powered system that delivers the right insight at the right time, all based on your actual household data.

Authentic and human-centered, not hustle focused.
Personal, not one size fits all.
Guided, not overwhelming.

Persist combines data + context + smart AI to quiet the noise and spotlight what really needs attention.

How it works

We don’t just ask what’s on the list. We help figure out what even belongs on it.

Meet our experts

Laura Danger

DOMESTIC LABOR DECODER & EDUCATOR
Licensed educator, certified coach, author, and creator with over 13 years of experience teaching and facilitating. Her work centers on aiding adults in managing the complexities of domestic labor, care work, and systemic issues affecting close relationships.
Lori Sugarman-Li

AUTHOR, HOME EQUITY FOR THE WHOLE FAMILY
A coach, author of "Our Home," and speaker focused on inspiring meaningful family discussions about mutual care and shared spaces. Through her work, she aims to foster understanding and collaboration within families.
Crystal Britt

COACH WHO IS “ADULTING WHILE NEURODIVERGENT”
A licensed clinical social worker, therapist, and educator providing real talk and resources for late-diagnosed neurodivergent adults. As a late-diagnosed AuDHD adult herself, Crystal helps others reclaim their identity, manage mental loads, and build fulfilling lives.
Christy Lowry

HALF OF “THE PARENTS TABLE”
A Certified Fair Play Facilitator and Parental Transition Coach, empowering couples to navigate early parenthood with mindfulness, grief support, and practical systems, fostering stronger relationships, balanced lives, and intentional transitions.
Will Lowry

SECOND HALF OF “THE PARENTS TABLE”
Working alongside his wife Christy to help families to design their unique parenting journey. With experience and empathy, he helps couples balance life as parents, professionals, and partners with intention and purpose.
Zach Watson

RECOVERING MAN CHILD TURNED INVISIBLE LABOR COACH
Coaching and educating men on invisible labor, mental load, and emotional labor - using relatable stories and practical insights to help foster healthier, more balanced relationships with less hidden resentment.
Dr. Amy Beacom

PIONEERING PARENTAL LEAVE LEADERSHIP EXPERT
Founder of the Center for Parental Leave Leadership, and a pioneer in parental leave coaching and consulting. Dr. Amy uses her decades of expertise in executive leadership and organizational psychology, to empower working parents and organizations to navigate the parental leave transition with evidence-based tools, training, and strategies.
Brian Page

PERSONAL FINANCE EDUCATOR FOR COUPLES
Founder of Modern Husbands, and a nationally recognized financial educator dedicated to helping couples manage money and home life as a team. With award-winning expertise and leadership roles in financial education, Brian empowers families to create balanced, financially secure, and harmonious lives.